The Business Blog
Welcome to the Business Blog of Rohit Jayakaran. From time to time, find insightful content on a broad range of topics including Business, Digital Marketing, Customer Experience, Digital Strategy, Data and Analytics and New and Emerging Technologies. Over the years working in Radio, TV and Digital, I’ve been able to look at the world around us in a different way. I enjoy sharing these thoughts with you, and I would love to hear from you as well.
In addition to my regular content, you can also find a variety of resources that were generated during the Coronavirus Pandemic. If you’re looking to take your venture to the next level, I’d love to have a chat with you and support you on your journey.

25 Tips For Organizing A Webinar That Produces The Best Results
Over the last year, I’ve learned a lot about what makes webinars successful and, more importantly, unsuccessful. After producing, organizing, moderating, and speaking at over 50 live events, I’ve learned a few things about the process and thought I’d share some of those tips with you.
Most of what I’m going to share is about the production of webinars and online events. Given that we will be doing this for the near future, it is critical that we deliver better quality content. Here’s what I’ve discovered.

Telemedicine – your doctor just a drone call away
The Telemedicine market was valued at $45 billion in 2019. Estimates based on trends prior to the Covid-19 outbreak appraised the market to be valued at around $175 billion by 2026. It is fair to say that these estimates will need to be looked at with a fresh set of eyes and disinfected hands in

A 3D Printer On Every Desk Post Covid-19
Microsoft was founded with a vision of a computer on every desk, and in every home. In 1975, this seemed farfetched and unnecessary. Computers at that time were what hobbyists, governments, universities and multi-national corporations used. Today, we cannot do without computers that have taken on a range of form factors. The idea of 3D

Social Distancing and Fist Fights: Get ready for Fight Club
After strict lockdowns across the world, governments are slowly easing stay at home orders and permitting people to reemerge from their homes. While initially the questions revolved around a specific date when we could flip the switch and get back to normal, now there is a realization that the return to normalcy will be a

Head banging at Paid Live Streaming Concerts: The ‘New Normal’ post Covid-19
These days when you scroll through your feed on social media, you cannot help but notice the number of musicians and DJ’s who are Live Streaming mini-concerts. Over the Easter weekend, my family and I tuned in to watch Andrea Bocelli perform live at Duomo di Milano. Two and a half million people joined the

Spoiler Alert: We are going to destroy our environment post Covid-19
These days we get to see a lot of positive photos on the impact of Covid-19 on the environment. My favorite meme about the improved air quality is the one that goes something like this; “Because of less air pollution, when I look up, I can see my files stored in the cloud.” Accompanying memes