Strategy & Consulting
Digital, e-commerce and transformation work for organisations that need to move faster than their process allows.
Most organisations do not have an ideas problem. They have a structure problem: the shape of the approval path quietly decides which ideas are allowed to survive.
I work with teams on the part that actually matters: what the organisation is trying to achieve, and whether the accepted route is still the best way to get there. That usually means starting from the intended result and testing it early, rather than assembling the full process first.
Areas I work across: digital and e-commerce strategy, digital transformation, CRM and data, social media, customer experience, content, and digital training.